How Voice Actors Can “Influence” Clients
The Art of Persuasion
One of my students asked me “Well, how do I get the client to choose me?” It’s not really a one word answer type of question - and it might not just be one thing you do that makes your potential client say “I choose you.” In the realm of voiceover work, talent alone isn't always enough to secure coveted roles or projects. You will have to learn how to market yourself effectively and try your best to “persuade” potential clients to choose you over another voice actor. Let’s look at some strategies and techniques that you can work on to possibly sway the needle in your direction and ultimately book more voiceover projects.
Understanding Your Client's Needs
Before diving into the tactics of persuasion, it's crucial for new voice actors to understand the needs and preferences of their potential clients. Each project comes with its own unique requirements, whether it's a commercial, video game, audiobook, or animation. By thoroughly researching the client and their project, you can tailor your approach to better meet the client's expectations. We have a lot of information at our fingertips now, so a quick web search does wonders. Search online to try to learn more about how your client operates, what types of projects they work on, and who they’ve chosen as talent before.
Building a Strong Portfolio
One of the most effective tools for persuading potential clients is a strong portfolio that showcases your range, ability, and versatility. A well-curated demo or string of spots should include samples of previous work across different genres and styles, allowing clients to assess the voice actor's suitability for their project. Additionally, including testimonials or endorsements from satisfied clients can help build credibility and trust.
Crafting a Compelling Pitch
When reaching out to potential clients, you should craft a compelling pitch that highlights your unique selling points and why you could be the best choice for an upcoming project. This could include emphasizing relevant experience, specialized skills, or a particular vocal quality that aligns with the client's vision. Personalizing the pitch to address the client's specific needs and demonstrating a genuine interest in their project can make a significant impression.
Demonstrating Professionalism
Professionalism goes a long way in persuading potential clients to book a voice actor for their project. This includes responding promptly to inquiries, maintaining clear communication throughout the project, and delivering high-quality files and work on time. By demonstrating reliability and professionalism, voice actors instill confidence in their clients and increase the likelihood of securing future projects through positive referrals and repeat business.
Showcasing Adaptability
Adaptability is key to staying relevant and appealing to a wide range of clients. You’ve should willing, as you get stronger as a voice actor, to experiment with different vocal styles, accents, and characters to demonstrate versatility. Being able to adapt to the client's preferences and provide multiple takes or revisions as needed shows a commitment to delivering results that exceed expectations.
Networking & Building Relationships
Networking also plays a crucial role in the voiceover industry, and building relationships with industry professionals can open doors to new opportunities. Voice actors should actively participate in industry events, join online communities, and engage with potential clients on social media platforms. By nurturing authentic connections and fostering positive relationships, you can start to position yourself as a trusted collaborators and go-to resources for future projects.
Offering Value-Added Services
To stand out from the competition, consider offering value-added services that go beyond basic voice recording. This could include providing additional editing or post-production services, offering script consultation or translation services, or even collaborating with clients on promotional efforts. By offering comprehensive solutions that address your client's needs, you can stand out from the crowd and create added value for your clients.
Investing in Professional Development
Voice actors should continuously invest in their professional development to refine their skills and stay abreast of industry trends. This could involve attending workshops or classes to improve vocal technique, studying acting or improvisation to enhance performance abilities, or learning about emerging technologies and software tools used in voiceover production. By demonstrating a commitment to growth and improvement, voice actors can position themselves as industry leaders and attract more clients.
Seeking Feedback and Iterating
Feedback is a valuable tool for growth and improvement, and voice actors should actively seek feedback from clients and peers to refine their craft. By soliciting constructive criticism and being open to suggestions for improvement, voice actors can identify areas where they can enhance their performance and better meet the needs of their clients. Iterating based on feedback demonstrates a dedication to excellence and a willingness to adapt to evolving client preferences.
Final Thoughts
You can’t make a client a client choose you, but you can do the work on the backend to be prepared for them when they contact you. And the time to start is now. Do your homework. Take some time this week to think about what a possible client would be looking for, then put yourself in position - start building a strong portfolio, craft a compelling pitch, network, figure out if you could offer any value-added services, and invest in professional development via a coach or mentor.
If you’re ready to learn more about voice acting and you want to find out more about how to approach clients, get tips on networking, and learn how to set your rates check out my Make Money with Your Mouth Voiceover Academy. I’d love to help you learn how to use your unique voice to book voice work!